Social Media Marketing

Social Media Marketing & Solutions

Social Media

Social Media Marketing & Solutions

What is Social Media Management?

Social media management is the process of managing your online interactions across social media channels. More specifically, it involves social listening, social analytics, and social engagement. Social listening is when you gather everything that is being said about your brand on social media. On the other hand, social analytics helps you understand all the social media chatter and relate it to possible business changes. Lastly, social engagement is the act of interacting in some way with customers or the public. Usually, this is 1-on-1 but can occasionally occur at scale with customers over social channels. Meanwhile, social engagement is used to close the loop with customers who are reaching out or have a complaint.

Often times, companies have multiple social media accounts. In this case, social media management software is necessary for their social media presence. On top of that, these companies would benefit from a social marketing team. Previously, social media management only focused on creating and executing plans to generate and post content. However, today’s consumers demand easy and non-disruptive customer support via social channels.

Social Managers

Social managers must schedule posts, respond to questions, manage communities, and participate in conversations. Leading companies often combine their social customer service effort with their social media management programs. Social customer service includes routing customer service issues to the right department, updating customers about outstanding issues, and closing the loop with the customer by seeing issues through to resolution.

Importance of Social Media

Social media is a vital tool for building brand awareness, generating leads, and staying connected with customers. In majority, Americans have a social media profile and increasingly use social channels to interact with brands, ask for recommendations, praise the products and services they love. However, social media platforms are also used to complain about bad customer experiences. Overall, customers want a quick response when they reach out and want to see your brand’s personality through your social media presence.  

At Comportz, we can help you get the social media management that both you and your customers deserve. Contact us today to see how we can help!


Services Include:

  • Running your company’s social media accounts to reach out directly to potential customers and followers.
  • Posting on your accounts at least twice a week
  • Make advertisements on social media in order to attract more followers and potential customers


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