SEO Strategy

SEO Strategy Consulting & Services

SEO Strategy

SEO Strategy Consulting & Services

Here at Comportz, we offer top of the line search engine optimization to help increase the traffic of your website. We’ll work with you to create a strategy, help you understand your competitors, and determine which keywords are most important to target to achieve success.


How it works:

Step 1: Make a list of topics

First, make a list of topics you’d like to cover from one month to the next.  Specifically, compile a list of about 10 short words and terms associated with your product or service. Then, use Google’s keyword tool to identify their search volume and come up with variations that make sense for your business.

Next, associate these topics with short-tail keywords. However, do not dedicate individual blog posts to these keywords. When optimizing your website, focusing on short-tail keywords could be too competitive to rank highly for on Google. Using search volume and competition as your measure, narrow down your list to 10-15 short-tail keywords that are important to your page. After this, rank this list in order of priority or relevance to your business. Each of these keywords is called a “pillar” and serves as the primary support for a larger “cluster” of long-tail keywords.

Step 2: Make a list of long-tail keywords based on these topics

For each pillar identified, use your keyword tool to identify 5-10 long-tail keywords that dig deeper into the original topic keyword. However, you If you regularly create content with the same keyword, your pages will be competing with each other. Instead, you should use a similar keyword that is more specific to the topic.  

After this, create content on other aspects of SEO. For instance, you can write about conducting keyword research, optimizing images for search engines, creating SEO strategy, and other subtopics within SEO. Also, use subtopics to come up with a blog post or web page ideas that explain a specific concept within each larger topic identified in Step 1. Finally, plug these subtopics into your keyword research tool to identify long-tail keywords to optimize each blog post for.

If you have 10 pillar topics, be prepared to support one cluster of  5-10 subtopics. This SEO model is called a “topic cluster”, which modern search engine algorithms depend on to connect users with the information they’re looking for. The more specific your content is to the needs of your audience, the more likely you’ll convert this traffic into leads. This is how Google finds value in the website it crawls. Therefore, the pages that dig deeper into a general topic are seen as the best answer to a person’s query and will rank higher.

Step 3: Build Pages for Each Topic

Use the top 10 pillars you got from step 1 and create a web page for each one that outlines the topic at a high level. For each cluster in step 2, use the long-tail keywords you came up with. Meanwhile, think of each pillar page as a table of contents. In other words, this is where you brief readers on subtopics you’ll elaborate on in blog posts.

Next, use your keyword list to determine how many different pillar pages you should create. The number of topics for which you create pillar pages should consider different products, offerings, and locations your business has. As a result, this will make it easier for your prospects and customers to find you in search engines no matter what keywords they use.

Most importantly, each web page needs to include relevant content for your prospects and customers. To enhance user experience, you should include pictures and links to pages on your site.

Step 4: Set Up A Blog

Lastly, blogs are a great way to improve your SEO. Every blog post is a new web page that gives you another chance to rank in search engines. Blogs are where you will elaborate on each subtopic and actually start showing up on Google. However, don’t include your long tail keyword more than 3-4 times throughout the page.

Check Out Our Blogs

Read our blog post Importance of SEO to learn more about SEO and how it gets your website recognized by search engines and your audience.

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