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Search Engine Optimization
When you do a web search, do you usually click on a link from the first page of results or do you look through a few pages before you click on a result? You probably answered from the first page and you’re not alone. 75% of people will not scroll past the first page of their search results. For any business, it is crucial that their website shows up on the first page of a possible customers web search.
When a possible customer is searching for something your business can provide it is crucial to show up as one of the top links in a search engine. If your website is not on the first page, competing businesses that rank better in search engines will easily steal business away from yours.
If you do rank high on search engines, it is also crucial to have a website that is easy to operate and understand. Sites which are overly informational and less visual will have a hard time holding someone’s attention. You want to keep navigation simple and have lots of pictures and fewer words on your homepage so the viewer remains interested, not overwhelmed.
But what makes a website show up on the first page of someone’s search results? To show up in the top results, a website must be SEO friendly and be optimized for all devices.
What Exactly is SEO?
But what is SEO? SEO or search engine optimization is the process of optimizing your website to appear/rank in a search engine.
To fully understand SEO, you need to understand how search engines actually work. We’ll use Google as our example. Google uses pages it already has in its system to find links to websites it does not know of. To follow these links, Google uses crawlers or bots.
Crawlers are programs that search the world wide web in order to create an index of data. The first step in making sure your website is recognized by Google is making sure it is connected to a site that Google already recognizes. This is so “crawlers” can crawl your website and put it into Google’s index.
You also want to make sure your keywords are optimized to your website. To find your website’s keywords, take notice of what words your website uses frequently, defining words in the title, and headers of your website.
Out of these words, think about your target audience and the keywords they might search to find your products or similar products. These specific words can be optimized to be a website’s keywords. Remember though, keywords shouldn’t be flooding the text of your website, but should be around 1-2% of your website’s words.
Make it Appealing
Along with improving the viewing experience, having an easy to use, a visually appealing website can also help improve your websites SEO. If your website is intuitive and operates smoothly, the search engine will usually know.
While we have only scratched the surface of SEO optimization, it is very clear that SEO is vital to getting your website recognized not only by search engines but also by the people that are searching the web. Over the next few weeks be on the lookout for more blogs about SEO and more advanced SEO practices.
Contact Comportz Technologies
For more information on SEO, please reach out to us here at Comportz to see if you and your business could benefit from an SEO audit.