Tech companies love using buzzwords such as Big Data, 5G, and the internet of things. Unfortunately for most customers, these terms are confusing and often don’t make it clear what they actually mean. The “cloud” is one of those terms, and no, I don’t mean the fluffy white stuff in the sky.
When tech companies say your data is in the cloud, they don’t mean in the sky. The cloud refers to the software and services that run on the internet, instead of on your computer. Most cloud services can be accessed through a Web browser. Some companies offer dedicated mobile apps. Some examples include Netflix, Yahoo, Google Drive, Apple Cloud, Dropbox, etc.
The best thing about the cloud is that you can access the information on any device as long as you have an internet connection. You know how you can make edits in Google Docs anywhere on any device? The cloud
Another benefit of the cloud is that because the remote servers handle much of the computing and storage, you don’t necessarily need an expensive, high- end machine to get your work done. In fact, some companies are making a cloud-based computer as a low- cost option for consumers.
The cloud isn’t perfect though. Without an internet connection or with a poor connection, you’re basically locked out of your data and cloud-based programs.
With all your information online, there is also a risk of your information getting into the wrong hands. Even though all cloud companies have security measures in place to protect your data from hackers, they aren’t foolproof. It is always a good idea to be careful what you have stored in the cloud.
Overall, cloud solutions don’t appear to be going away. In fact, quite the opposite. Looks like the future is looking pretty cloudy.
For a complete suite of cloud solutions, contact us today to learn how we can help move you and your business to the “cloud”.
When you do a web search, do you usually click on a link from the first page of results or do you look through a few pages before you click on a result? You probably answered from the first page and you’re not alone. 75% of people will not scroll past the first page of their search results. For any business, it is crucial that their website shows up on the first page of a possible customers web search.
When a possible customer is searching for something your business can provide it is crucial to show up as one of the top links in a search engine. If your website is not on the first page, competing businesses that rank better in search engines will easily steal business away from yours.
If you do rank high on search engines, it is also crucial to have a website that is easy to operate and understand. Sites which are overly informational and less visual will have a hard time holding someone’s attention. You want to keep navigation simple and have lots of pictures and fewer words on your homepage so the viewer remains interested, not overwhelmed.
But what makes a website show up on the first page of someone’s search results? To show up in the top results, a website must be SEO friendly and be optimized for all devices.
What Exactly is SEO?
But what is SEO? SEO or search engine optimization is the process of optimizing your website to appear/rank in a search engine.
To fully understand SEO, you need to understand how search engines actually work. We’ll use Google as our example. Google uses pages it already has in its system to find links to websites it does not know of. To follow these links, Google uses crawlers or bots.
Crawlers are programs that search the world wide web in order to create an index of data. The first step in making sure your website is recognized by Google is making sure it is connected to a site that Google already recognizes. This is so “crawlers” can crawl your website and put it into Google’s index.
You also want to make sure your keywords are optimized to your website. To find your website’s keywords, take notice of what words your website uses frequently, defining words in the title, and headers of your website.
Out of these words, think about your target audience and the keywords they might search to find your products or similar products. These specific words can be optimized to be a website’s keywords. Remember though, keywords shouldn’t be flooding the text of your website, but should be around 1-2% of your website’s words.
Make it Appealing
Along with improving the viewing experience, having an easy to use, a visually appealing website can also help improve your websites SEO. If your website is intuitive and operates smoothly, the search engine will usually know.
While we have only scratched the surface of SEO optimization, it is very clear that SEO is vital to getting your website recognized not only by search engines but also by the people that are searching the web. Over the next few weeks be on the lookout for more blogs about SEO and more advanced SEO practices.
Contact Comportz Technologies
For more information on SEO, please reach out to us here at Comportz to see if you and your business could benefit from an SEO audit.
The goal of this post is to identify the 15 most common ransomware scams. You will learn about each of these scams, how they work and what they target. Knowing is half the battle.
Locky’s- Locky’s is similar to many other types of ransomware. This common ransomware scam spreads via an email message, that is disguised as an invoice. When the malware is opened, the invoice is scrambled and the victim is instructed to enable macros in order to read the document. However, when macros are enabled, Locky begins encrypting a large number of file types using AES encryption.
2. NotPetya- NotPetya is a malware known as a wiper with a sole purpose of destroying data instead of obtaining a ransom.
3. Petya- Unlike other types of ransomware, Petya encrypts entire computer systems. Petya overwrites the master boot record, rendering the system unbootable.
4. Spider- Spider is spread via spam emails across Europe. Spider is hidden in Microsoft Word documents that install the ransomware on a victim’s computer when downloaded. The Word document is disguised as a debt collection notice, which contains malicious macros. When the macros are executed, the ransomware begins to encrypt the victim’s data.
5. TeslaCrypt- TeslaCrypt is new on the scene. TeslaCrypt uses the AES algorithm to encrypt files. The malicious malware is typically spread via the Angler exploit kit, which specifically attacks Adobe vulnerabilities. Once exploited, TeslaCrypt installs itself in the Microsoft temp folder.
6. TorrentLocker- TorrentLocker is distributed through spam emails and is geographically targeted to specific regions. TorrentLocker is often referred to as CryptoLocker and uses the AES algorithm to encrypt files while also encoding files.TorrentLocker collects email addresses from the victim’s address book to spread the malware beyond the initially infected computer.
7. WannaCry- WannaCry is becoming an epidemic and has affected organizations all over the globe. The ransomware has hit over 125,000 organizations in 150 countries. The Wanna cry strain is also known as WCry or WanaCrypt0r and currently affects Windows machines through a Microsoft exploit known as EternalBlue.
8. ZCryptor- ZCryptor is a self-propagating malware strain that acts like a worm. The malware encrypts files while also infecting external drives and flash drives so it can be distributed to other computers.
9. Bad Rabbit- Bad Rabbit is a sort of ransomware that has infected organizations in Russia and Eastern Europe. Bad Rabbit is spread through a fake Adobe Flash update on compromised websites. When the ransomware infects a machine, the users are taken to a payment page demanding .05 bitcoin (around $285).
10. Le Chiffre- “Le Chiffre”, which in French means “encryption”. Unlike other ransomware, LeChiffre is run manually on the compromised system. Cybercriminals automatically scan networks in search of poorly secured remote desktops, logging into them remotely and manually running an instance of the virus.
11. Jigsaw- Jigsaw encrypts and progressively deletes files until a ransom is paid. The ransomware deletes a single file after the first hour, then deletes more per hour until the 72-hour mark, when all the files that are left are deleted.
12. CryptoLocker- The original CryptoLocker botnet was shut down mid-2014, but not before the hackers behind it extorted $3 million from victims. Since then, hackers have copied the CryptoLocker approach, although the variants in operation today are not linked to the original.
13. CTB-Locker- The criminals behind CTB-Locker used a different approach to spreading malware. Taking a page from the playbooks of Girl Scout Cookies these hackers outsource the infection process to partners in exchange for a cut of the profits. This is a proven strategy for achieving large volumes of malware infections at a faster rate.
14. KeRanger- KeRanger is a common ransomware scam that was discovered on a popular BitTorrent client. It’s known as the first fully functioning ransomware designed to lock Mac OS X applications.
15. Cerber- Cerber targets cloud-based Office 365 users and has impacted millions of users using an elaborate phishing campaign. This type of malware emphasizes the growing need for SaaS backup in addition to on-premises.
Every company is a technology company, no matter its size, product or service. The businesses and business owners who accept and embrace this fact are the ones that will shape the future of innovation, business, and entrepreneurship. But why exactly is technology and small business so important these days?
Technology and Small Business
Technology has grown dramatically throughout the years. Businesses of all sizes rely on technology to keep themselves running. There would be no business without technology. Knowing how technology affects your business is a key point in how to target your customers. Technology and small business go hand-in-hand more than ever now.
Companies are always adapting to new changing technologies. Looking at technology as a way that can assist and become a partner for you and your business instead of a need. There are no companies today that are capable of promoting their business and products without technology. We integrate smartphones and internet our daily technological necessities to reach our customers. Further, with technology life cycles becoming shorter and shorter, it’s important for business owners to find meaningful ways to adapt to these frequent changes. By integrating technology life cycles into their business, small businesses can stay ahead of the curve and find they are staying more effective and efficient.
We should embrace technology as a partner and not just a commodity. Operations should always allow its technology to reach its full potential. Businesses that quickly adapt to new technology often tend to gain an increased share in the market. On the other hand, companies that fail to embrace new technology and sit back and wait, find themselves falling behind.
How Do We Embrace Technology When It’s Always Changing?
There are four important ways for business owners to embrace technology and make sure they stay ahead of the game:
Understanding how technology affects your business
Understanding how technology impacts your consumers
Embracing the ever-evolving waves of technology
Find new ways to work given the changing technological landscape
The first step is simply to understand how technology affects your business. By doing so, the business owner will see how technology is integrated into everything they do as a business which allows them to make sound decisions to support that technology. It’s no doubt that in today’s day and age, every company needs some form of IT support. Without IT support, a business is exponentially more at risk for data loss, corruption, poor productivity and overall business failure. Finding an IT solution that works for your business is paramount to the success of the business. The first question most small businesses ask is, “do I need a dedicated server for my business?” These types of questions will be important to a business’s growth.
Second, technology affects every businesses consumers just as much as it affects the business. Today’s consumers are more technologically savvy than ever before. Consumers are often adapting to technology at a quicker rate than businesses and can often be turned off by a company that isn’t using or adapting to the technologies they are using.
By embracing the changing wave of technology, businesses are able to implement IT changes quickly and effectively. Again, by having an plan for IT support in place, whether in-house or sub-contracted, a business is entrusting the upkeep, modifications and best practices to experts in the technology industry. IT support will be a partner in helping the business grow.
Finally, finding new ways to work given the technological landscape, a company will improve its efficiency and effectiveness on a larger scale. Technology is evolving in ways that help businesses grow. Automating systems and procedures, allows employees to focus on more important operations and spend less time worrying about data-entry, infrastructure concerns, etc.
In conclusion, technology drives business to success. Remember to integrate technology when advertising and promoting your business. Allow IT to help run and guide your technological interest and take part of your business. Adopting new ways to implement recurring waves of change can also help drive your business to the top.
Here at Comportz, we specialize in helping businesses of all sizes become technology companies. The success of your business equals the success of our business and there is nothing more important than helping you grow and succeed in today’s technological environment. Send a message or give us a call to get a FREE IT evaluation of your business.
*Ransomware is causing 1 in 5 small businesses to shut down and is an important factor to think about when approaching your business’ technology and security. Click HERE to download our FREE E-Book on how small businesses can mitigate ransomware threats.
Experiencing Loss Of Data or Productivity? You might need a small business server.
You might need a new client/server based network if you are experiencing data loss or having trouble accessing your internet due to malware. When you add new users to your businesses network, your data is now less secure. If this occurs you might want to start looking into a new small business server.
Often, when small businesses are running out of date applications on older equipment, employees complain of a loss of productivity for a number of reasons. Most importantly, they may have to manually back up their data and files which takes time out of their day. In some small businesses, the owner is manually backing up data on flash drives or shared drives which takes time away from the owner focusing on growing the business and monitoring operations. Further, on slow machines and outdated applications, employees experience slow loading times, crashes, etc. which again lead to a loss of productivity. A good server can alleviate all of these issues in one shot.
What Are Servers?
We should start by informing you on exactly what a server is. SQL servers to virtual private servers are a few of many.
Server programs respond to different computer requests that are on the same computer. Servers run very high operating systems that are supporting many users. Servers can hosts an intranet, and also back up all your data so you never have to worry about data loss again. Which is important when running a business.
What Kind of Server Is A Best Fit For You?
When looking for servers ask yourself, “what kind of server would fit me best for my specific needs?”
Different servers includes:
File sharing Server
Remote access Server
Knowing what kind of server(s) is best for you and your business can be a complicated process. Some businesses follow a one server per one service method, however, it is fairly unlikely that a small business will use this approach as one server can handle multiple functions depending on the number of users.
We Are Here to Assist You.
Comportz IT offers free on-site evaluations to help determine the best ways to help your business grow through the leveraging of technology. We will quickly and efficiently evaluate your current environment and help alleviate technology concerns. Call us today at (1-800) 556-7106 or email us at email@example.com!
The success of a small business obviously relies on multiple factors. First and foremost, the owner(s) must create a business plan that appeals to their target market with the goal of generating revenue. Once this happens, many small businesses are ready to grow but are lost on what to do next.