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Archives Julie Lefebvre

15Nov 2018

The Cloud: The Forecast Is Looking CLOUD(Y)

The Cloud

Tech companies love using buzzwords such as Big Data, 5G, and the internet of things. Unfortunately for most customers, these terms are confusing and often don’t make it clear what they actually mean. The “cloud” is one of those terms, and no, I don’t mean the fluffy white stuff in the sky.

When tech companies say your data is in the cloud, they don’t mean in the sky. The cloud refers to the software and services that run on the internet, instead of on your computer. Most cloud services can be accessed through a Web browser. Some companies offer dedicated mobile apps. Some examples include Netflix, Yahoo, Google Drive, Apple Cloud, Dropbox, etc.

The best thing about the cloud is that you can access the information on any device as long as you have an internet connection. You know how you can make edits in Google Docs anywhere on any device? The cloud

Another benefit of the cloud is that because the remote servers handle much of the computing and storage, you don’t necessarily need an expensive, high- end machine to get your work done. In fact, some companies are making a cloud-based computer as a low- cost option for consumers.

The cloud isn’t perfect though. Without an internet connection or with a poor connection, you’re basically locked out of your data and cloud-based programs.

With all your information online, there is also a risk of your information getting into the wrong hands. Even though all cloud companies have security measures in place to protect your data from hackers, they aren’t foolproof. It is always a good idea to be careful what you have stored in the cloud.

Overall, cloud solutions don’t appear to be going away. In fact, quite the opposite. Looks like the future is looking pretty cloudy.

For a complete suite of cloud solutions, contact us today to learn how we can help move you and your business to the “cloud”. 

5Nov 2018

Importance of SEO

Search Engine Optimization

When you do a web search, do you usually click on a link from the first page of results or do you look through a few pages before you click on a result? You probably answered from the first page and you’re not alone. 75% of people will not scroll past the first page of their search results. For any business, it is crucial that their website shows up on the first page of a possible customers web search.

When a possible customer is searching for something your business can provide it is crucial to show up as one of the top links in a search engine. If your website is not on the first page, competing businesses that rank better in search engines will easily steal business away from yours.

If you do rank high on search engines, it is also crucial to have a website that is easy to operate and understand. Sites which are overly informational and less visual will have a hard time holding someone’s attention. You want to keep navigation simple and have lots of pictures and fewer words on your homepage so the viewer remains interested, not overwhelmed.

But what makes a website show up on the first page of someone’s search results? To show up in the top results, a website must be SEO friendly and be optimized for all devices.

What Exactly is SEO?

But what is SEO? SEO or search engine optimization is the process of optimizing your website to appear/rank in a search engine.

To fully understand SEO, you need to understand how search engines actually work. We’ll use Google as our example. Google uses pages it already has in its system to find links to websites it does not know of. To follow these links, Google uses crawlers or bots.

Crawlers are programs that search the world wide web in order to create an index of data. The first step in making sure your website is recognized by Google is making sure it is connected to a site that Google already recognizes. This is so “crawlers” can crawl your website and put it into Google’s index.

You also want to make sure your keywords are optimized to your website. To find your website’s keywords, take notice of what words your website uses frequently, defining words in the title, and headers of your website.

Out of these words, think about your target audience and the keywords they might search to find your products or similar products. These specific words can be optimized to be a website’s keywords. Remember though, keywords shouldn’t be flooding the text of your website, but should be around 1-2% of your website’s words.

Make it Appealing

Along with improving the viewing experience, having an easy to use, a visually appealing website can also help improve your websites SEO. If your website is intuitive and operates smoothly, the search engine will usually know.

While we have only scratched the surface of SEO optimization, it is very clear that SEO is vital to getting your website recognized not only by search engines but also by the people that are searching the web. Over the next few weeks be on the lookout for more blogs about SEO and more advanced SEO practices.

Contact Comportz Technologies

For more information on SEO, please reach out to us here at Comportz to see if you and your business could benefit from an SEO audit.

 

4May 2018

Does Your Small Business Need Its Own Server?

Data loss means you might need a small business server

Experiencing Loss Of Data or Productivity? You might need a small business server.

You might need a new client/server based network if you are experiencing data loss or having trouble accessing your internet due to malware. When you add new users to your businesses network, your data is now less secure. If this occurs you might want to start looking into a new small business server.

Often, when small businesses are running out of date applications on older equipment, employees complain of a loss of productivity for a number of reasons. Most importantly, they may have to manually back up their data and files which takes time out of their day. In some small businesses, the owner is manually backing up data on flash drives or shared drives which takes time away from the owner focusing on growing the business and monitoring operations. Further, on slow machines and outdated applications, employees experience slow loading times, crashes, etc. which again lead to a loss of productivity. A good server can alleviate all of these issues in one shot.

Small Business Server

What Are Servers?

We should start by informing you on exactly what a server is. SQL servers to virtual private servers are a few of many.

Server programs respond to different computer requests that are on the same computer. Servers run very high operating systems that are supporting many users. Servers can hosts an intranet, and also back up all your data so you never have to worry about data loss again. Which is important when running a business.

Different small business servers

What Kind of Server Is A Best Fit For You?

When looking for servers ask yourself, “what kind of server would fit me best for my specific needs?”

Different servers includes:

  • Mail Server
  • File sharing Server
  • Remote access Server
  • Backup Server
  • File Server
  • Application Server
  • Database Server
  • Message Server
  • Print Server

Knowing what kind of server(s) is best for you and your business can be a complicated process. Some businesses follow a one server per one service method, however, it is fairly unlikely that a small business will use this approach as one server can handle multiple functions depending on the number of users.

We Are Here to Assist You.

Comportz IT offers free on-site evaluations to help determine the best ways to help your business grow through the leveraging of technology. We will quickly and efficiently evaluate your current environment and help alleviate technology concerns. Call us today at (1-800) 556-7106 or email us at amahoney@comportz.com!