Social Media Marketing

Social Media Marketing & Solutions

Social Media

Social Media Marketing & Solutions

Social media management is the process of managing your online interactions across social media channels. It’s easiest to view social media management when you look at it through these 3 disciplines: social listening, social analytics, and social engagement. Social listening is when you gather everything that is being said about your brand on social media. Social analytics helps you understand all the social media chatter and relate it to possible business changes. Social engagement is the act of interacting, usually 1-on-1 but occasionally at scale, with customers over social channels. Most businesses take on social engagement to close the loop with customers on their issues.

Since companies often have multiple social media accounts, they need to use social media management software and a social marketing team to stay on top of their social media presence. Up until recently, social media management only focused on creating and executing plans to generate and post content. But today’s consumers demand easy and non-disruptive customer support via social channels.

Social managers must schedule posts, respond to questions, manage communities and participate in conversations. Leading companies often combine their social customer service effort with their social media management programs. Social customer service includes routing customer service issues to the right department, updating customers about outstanding issues and closing the loop with the customer by seeing issues through to resolution.

Social media is huge and important and can’t be left to chance. It is a vital tool for building brand awareness, generating leads and staying connected with customers. 78% of Americans have a social media profile and increasingly use social channels to interact with brands, ask for recommendations, praise the products and services they love, and complain about bad customer experiences. Customers want a quick response when they reach out and they want to see your brand’s personality through your social media presence.  

At Comportz, we can help you get the social media management that both you and your customers deserve. Contact us today to see how we can help!

Services

Services Include:

  • Running your company’s social media accounts to reach out directly to potential customers and followers.
  • Posting on your accounts at least twice a week
  • Make advertisements on social media in order to attract more followers and potential customers

 

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Office

40 Jackson St. Suite 3100    Worcester, MA 01608

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